Friday, September 4, 2009

Red Hat Launches Distribution Effort With Open-Source ISVs

Red Hat is combining its portfolio of open-source software with applications from third-party ISVs and selling the bundles to customers through the channel under a program unveiled this week.

The move is designed to broaden the market for Red Hat software by developing more complete solutions for midsize companies, said Roger Egan, vice president of channel sales in North America, in an interview.

Red Hat launched the Catalyst Program at the Red Hat Summit & JBoss World conference in Chicago this week. The effort will include development of a social networking and collaboration Web portal to help build a community around the vendor's entire ecosystem, Egan said.

"The way we increase the sale of Red Hat products is to sell solutions," Egan said. "For us to really penetrate the midmarket, we really have to talk about solutions."

The Catalyst Program is in addition to Red Hat's main channel partner program. Two weeks ago, the company revamped that program, adding a new "premier business partner" designation to the existing Advanced and Ready partner tiers. The company wants to increase the amount of sales it makes through the channel from about 55 percent today to more than 70 percent.

Read More Article...

No comments: